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Munich. In several European countries, MINI is supporting authentic entities and start-ups which are tackling today's social challenges with their unusual ideas and demonstrating how a sustainable, socially responsible future can be shaped. The #MINI VOICES platform is created for personalities and initiatives that have the potential to change the world. Their presence on MINI's social media channels gives them the opportunity to provide inspiration worldwide. MINI Portugal’s partnership with Vhils Studio, Iminente and Underdogs has been launched with a film demonstrating perfectly the four entities’ shared values - tolerance; equality; solidarity; inclusion - and their passion for art, culture,… [...]
Munich. On Saturday, 17 July 2021, the employees of 361° Health Company Biogena took delivery of their new fully electric MINI Cooper SE (power consumption combined: 17.6 - 15.2 kWh/100 km according to WLTP, 16.9 - 14.9 kWh/ 100 km according to NEDC). The Austrian family-owned company, which is known for the development, production and marketing of premium micronutrient preparations, offers its employees modern and sustainable driving pleasure with up to 135 kW/184 hp. Biogena has been pursuing a sustainable strategy for years, which includes ecological products, reforestation and efficient environmental protection, therefore it fits perfectly with the British premium… [...]
BMW i Andretti Motorsport is set to contest its third season as a works team in the ABB FIA Formula E World Championship, which has achieved official FIA World Championship status for the first time ahead of its seventh season. BMW i Andretti Motorsport will be competing with BMW iFE.21s. Their core is the BMW i drivetrain Racing eDrive03, which is a result of unprecedented close collaboration between production and motorsport engineers. The technology transfer between motorsport and production development is more intensive in the Formula E project than ever before in the history of BMW. Maximilian Günther… [...]
Driving pleasure in a variety of forms, innovations designed to increase sustainability across the board and visions for the urban mobility of tomorrow form the core of the BMW Group’s presence at the IAA Mobility 2021 show. A presentation of the latest new models and pioneering technological innovations gives visitors to the event – which is taking place for the first time in the company’s home city of Munich on 7–12 September 2021 – an overview of premium mobility in its present-day and future forms. At an array of locations around the Bavarian capital, the BMW Group – the largest exhibitor at… [...]
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