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It’s not every day that we see a wagon transformed into a race car tackle the famous Goodwood hill climb. The BMW M3 Touring 24H is unlike any other long-roof model Munich has ever built.... First published by https://www.bmwblog.com [...]
Rear-wheel-drive luxury SUVs are rarer than hen’s teeth, and many will be surprised to learn that the new X5 is one of them. BMW aficionados know the Bavarian brand’s luxury SUV was an xDrive-only affair... First published by https://www.bmwblog.com [...]
The BMW 3 Series is, really, nothing short of iconic. Its been a standard bearer for both its brand and segment for generations. While we love it primarily for its balanced driving dynamics, there’s another... First published by https://www.bmwblog.com [...]
Good news: the Morgan Supersport is coming to the United States. Bad news: it’s not getting the B58 engine used in Europe. Instead, it downsizes from a 3.0-liter inline-six to a 2.0-liter four-cylinder, though it’s... First published by https://www.bmwblog.com [...]
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OktoberfestOktoberfest will be Saturday, October 11, 2025 starting at 5:00p in Sanford FL. More... [...]
BMW Art Cars Scale Model Collection for Charity
For sale on BaT Auctions – ending August 8
The auction is now live and we only have three... [...]
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It’s not every day that we see a wagon transformed into a race car tackle the famous Goodwood hill climb. The BMW M3 Touring 24H is unlike any other long-roof model Munich has ever built.... First published by https://www.bmwblog.com [...]
Rear-wheel-drive luxury SUVs are rarer than hen’s teeth, and many will be surprised to learn that the new X5 is one of them. BMW aficionados know the Bavarian brand’s luxury SUV was an xDrive-only affair... First published by https://www.bmwblog.com [...]
The BMW 3 Series is, really, nothing short of iconic. Its been a standard bearer for both its brand and segment for generations. While we love it primarily for its balanced driving dynamics, there’s another... First published by https://www.bmwblog.com [...]
Good news: the Morgan Supersport is coming to the United States. Bad news: it’s not getting the B58 engine used in Europe. Instead, it downsizes from a 3.0-liter inline-six to a 2.0-liter four-cylinder, though it’s... First published by https://www.bmwblog.com [...]
Munich. BMW is expanding its digital customer communications by making its vehicle configurator available directly via OpenAI’s ChatGPT. Using the BMW plugin in ChatGPT, customers can now engage in a natural conversation to configure their dream car. The plugin combines the dialogue capabilities of generative AI with the BMW product and configuration knowledge base, and is available on both mobile devices and desktop computers. Dialogues rather than menu navigation. Generative artificial intelligence is changing the way people search for information online and make decisions. Dialogue-based systems are increasingly replacing traditional navigation via search engines or websites. Picking up on this [...]
Attached please find the CV of Dorothea von Boxberg for download. [...]
Munich. New momentum in challenging times: The Supervisory Board of BMW AG today appointed Dorothea von Boxberg to the company’s Board of Management, effective 1 September, and named her Labour Relations Director. She succeeds Ilka Horstmeier (57), who, in agreement with the Supervisory Board and in the shared interest of arranging an early succession, is handing over her role as Member of the Board of Management responsible for People and Real Estate. Dorothea von Boxberg (52) is currently Chief Executive Officer of Brussels Airlines. Previously, she held several leadership positions at Deutsche Lufthansa AG and Lufthansa Cargo AG, including [...]
Munich. The launch of AREA M on 3 February 2026 marks the beginning of a new era of performance experiences. Memmingen joins Maisach as a new location; at the same time, AREA M restructures the portfolio and creates a more international focus. This includes a redesigned website with an Experience Finder that makes it easy for both existing fans and new visitors to find what they are looking for with just a few clicks. Gamified activities expand the portfolio. The “Games of Drift”, for example, exclusively available in Memmingen, use a specially modified M2 Drift vehicle to enable exhilarating customer [...]
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