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Naomi Campbell becomes co-creator for the launch communication of the first BMW XM.

Munich. The launch communication for the new BMW XM (fuel consumption combined: 1.7 - 1.6 litres/100 km; combined power consumption: 34.5 - 33.0 kWh/100 km; combined CO2 emissions: 39 - 35 g/km according to WLTP; data according to NEDC: - ), the first high-performance automobile with M HYBRID drive will be launched by BMW together with strong, independent and self-confident creative partners. First and foremost: Naomi Campbell, model, actress, cultural innovator and one of the most influential figures on the international fashion scene over the past four decades. With her as co-creator, the worldwide communication for the market launch of the BMW XM under the motto "Dare… [...]


The sporty character of the MINI Cooper S 5-door is most evident in the form of the 131 kW/178 hp four-cylinder engine, which accelerates from 0 to 100 km/h in 6.7 seconds. This dynamism is accentuated by the high-quality MINI Yours Trim interior. This is particularly distinguished by the standard Sport leather steering wheel in Nappa finish, the seats in MINI Yours Leather Lounge Carbon Black and the exclusive MINI Yours Aluminium interior surface. With enough space for five people and a maximum capacity of 941 liters, the MINI Cooper S 5-Door also offers plenty of opportunities for active leisure.… [...]

Lowry and McIlroy to tee off at BMW PGA Championship 2023.

+++ Defending champion Shane Lowry (IRL) looking forward “to doing it all again” +++ Rory McIlroy (NIR) is also eager to win the BMW PGA Championship for a second time +++ ‘Festival of Golf’ from 12th to 17th September 2023 at Wentworth Golf Club (ENG)+++ Munich. The two major winners and crowd favourites Shane Lowry and Rory McIlroy ensured the finale of the BMW PGA Championship at the Wentworth Club just outside London was an exciting one last September. Rory McIlroy missed out on forcing a play-off for victory at one of the most notable golf tournaments in the world… [...]

From the Arctic Circle to the foothills of the Alps: The new BMW i5 performs impressively in winter testing on ice and snow.

Munich. The first-ever BMW 5 Series with a fully electric drive system has yet to make its global debut, but it has already come through the ultimate endurance test. The new BMW i5 repeatedly demonstrated both the stability of its electric powertrain and its dynamic performance qualities over the course of arduous test drives in wintry conditions. The programme of testing on ice and snow lasted about a year in all, from the initial test runs to the final stages of fine-tuning. During the extensive testing on country roads, motorways and specially prepared test tracks, the development engineers mainly focused their… [...]

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