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The Lexus IS pounced on the luxury car segment in 1999. It was introduced as a BMW 3 Series fighter, and did a commendable job — most remarkably, at a significant discount. Like the 3... First published by https://www.bmwblog.com [...]
From the outside, the BMW 750iL High Security looks like the most respectable kind of late-’80s power move: a long-wheelbase E38 7 Series, squared-off and formal, the sort of car that blends into a line... First published by https://www.bmwblog.com [...]
Every brand has a design moment that splits the fanbase, and for BMW it wasn’t a grille (at least not 25 years ago), a screen, or even the original iDrive controller that set off the... First published by https://www.bmwblog.com [...]
Before the twin-turbo N74 ushered BMW’s V12 into the boost era, the N73 represented something arguably more ambitious: a naturally aspirated flagship engine that mixed old-school V12 smoothness with then-cutting-edge tech. It debuted in the... First published by https://www.bmwblog.com [...]
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The Lexus IS pounced on the luxury car segment in 1999. It was introduced as a BMW 3 Series fighter, and did a commendable job — most remarkably, at a significant discount. Like the 3... First published by https://www.bmwblog.com [...]
From the outside, the BMW 750iL High Security looks like the most respectable kind of late-’80s power move: a long-wheelbase E38 7 Series, squared-off and formal, the sort of car that blends into a line... First published by https://www.bmwblog.com [...]
Every brand has a design moment that splits the fanbase, and for BMW it wasn’t a grille (at least not 25 years ago), a screen, or even the original iDrive controller that set off the... First published by https://www.bmwblog.com [...]
Before the twin-turbo N74 ushered BMW’s V12 into the boost era, the N73 represented something arguably more ambitious: a naturally aspirated flagship engine that mixed old-school V12 smoothness with then-cutting-edge tech. It debuted in the... First published by https://www.bmwblog.com [...]
Munich. A clear strategy, fascinating products and competent leadership are decisive factors for the attractiveness of employers today. Especially in times of global and economic uncertainty, the BMW Group proves to be a reliable partner for its employees. Numerous recent studies confirm this and have once again recognised the BMW Group as one of the most attractive employers in 2025. 14 years at the top: BMW Group once again the most popular employer In the Trendence Professionals Barometer 2025, the BMW Group achieved first place for the 14th time in a row. This study is one of the leading [...]
Munich. BMW Motorrad Motorsport continued its success story in both factory and customer racing in 2025, collecting titles, wins and podium finishes around the globe. In the FIM Superbike World Championship (WorldSBK), factory rider Toprak Razgatlioglu (TUR) impressively defended his riders’ title and once again was crowned World Champion aboard the BMW M 1000 RR of the ROKiT BMW Motorrad WorldSBK Team. In addition, private teams and riders secured no fewer than 12 further titles in the most important international and national championships worldwide. The BMW M 1000 RR also proved to be a class of its own once again [...]
Munich. This new BMW Welt exhibit is making a vehicle from the popular video game series Fortnite and Rocket League a reality. Not only is the BMW M4 GT3 EVO the latest addition to the vehicle catalogue of the multi-player online games, but its design is also in the style of the well-known TV anime “BLEACH”. The car will be displayed at BMW Welt from 20th December to 11th January for unforgettable photo opportunities. BMW introduced the world’s first car creator in Fortnite back in 2023 with the “Hypnopolis” creative island, where players could design the new BMW [...]
Munich. In its maiden season in 2025, the BMW M4 GT3 EVO enjoyed success on racetracks around the world – and now it is conquering two of the world’s most popular games. As part of the collaboration between BMW M Motorsport and Epic Games, the GT3 racing car is now available in Fortnite and Rocket League. These multi-player titles are part of the Epic Games ecosystem. The virtual BMW M4 GT3 EVO will also be making a splash with a special design in the style of “BLEACH”, one of the world’s biggest anime series. The design of the car [...]
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