The MINI brand is getting an exciting new lineup in the next year or so. It was timely, then, that we got the opportunity to chat with Oliver Heilmer, Head of MINI Design. We learned... First published by https://www.bmwblog.com [...]

BMW was among the first automakers to (temporarily) adopt direct sales. It happened in the first half of the 2010s when the i3 and i8 hit the market. Also known as the agency model, it... First published by https://www.bmwblog.com [...]

Misano. What a race weekend for BMW M Team WRT! The Belgian team dominated the second season event in the Fanatec GT World Challenge Europe powered by AWS Sprint Cup at Misano (ITA) and celebrated victory in both races. In the first run in the afternoon, Valentino Rossi (ITA) repeated his home victory from last season together with Maxime Martin (BEL). Dries Vanthoor and Charles Weerts (both BEL) completed the one-two result for the BMW M4 GT3. In the second race, which was held in the evening under darkness, Vanthoor and Weerts were unbeatable. Rossi and Martin finished third. In [...]

Munich/Cannes. Glittering movie premieres, stars gracing the red carpet and a high-performance vehicle that looks like nothing else: this is the ##Cannes Film Festival## and yesterday it hosted the world premiere of the ##BMW XM Mystique Allure##. This one-off creation is based on the first high-performance sports car from ##BMW M GmbH## powered by the ##M HYBRID## drive system. Blending progressive luxury with extravagant looks, it is inspired by British supermodel ##Naomi Campbell##, was designed using exclusive materials from the world of haute couture and has a unique soundtrack devised in cooperation with film score composer Hans Zimmer. The BMW [...]