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The 1 Series M Coupe, or simply the 1M, hails from a time when BMW’s smallest car stayed true to the brand’s heritage. It had a longitudinally mounted inline-six engine that sent power to the... First published by https://www.bmwblog.com [...]
After more than 16 years with Ferrari, Enrico Galliera is stepping down and moving to a new role outside Maranello. Replacing him as Chief Marketing & Commercial Officer is a familiar name to those who... First published by https://www.bmwblog.com [...]
Not long to go until BMW lifts the veil on the fifth-generation X5. Before the luxury SUV breaks cover, the company is sharing some insights into the G65’s green credentials. For example, the first-ever iX5... First published by https://www.bmwblog.com [...]
At the very end of the i3 sedan’s world premiere on March 18, former BMW CEO Oliver Zipse let a shadowy silhouette flash across the screen behind him. BMW had just confirmed that the 3... First published by https://www.bmwblog.com [...]
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The 1 Series M Coupe, or simply the 1M, hails from a time when BMW’s smallest car stayed true to the brand’s heritage. It had a longitudinally mounted inline-six engine that sent power to the... First published by https://www.bmwblog.com [...]
After more than 16 years with Ferrari, Enrico Galliera is stepping down and moving to a new role outside Maranello. Replacing him as Chief Marketing & Commercial Officer is a familiar name to those who... First published by https://www.bmwblog.com [...]
Not long to go until BMW lifts the veil on the fifth-generation X5. Before the luxury SUV breaks cover, the company is sharing some insights into the G65’s green credentials. For example, the first-ever iX5... First published by https://www.bmwblog.com [...]
At the very end of the i3 sedan’s world premiere on March 18, former BMW CEO Oliver Zipse let a shadowy silhouette flash across the screen behind him. BMW had just confirmed that the 3... First published by https://www.bmwblog.com [...]
Munich. After last year’s successful debut BMW is continuing its viral innovation campaign. Once again, five new, creative social-media films combine technological ingenuity with entertaining storytelling. The benefits of innovative technology are showcased with an unfailing eye for detail. Presented and available for the first time in the first Neue Klasse model, the BMW iX3, as well as the electric top model, the BMW i7. “In this new instalment of our innovation campaign, we show how intelligent technology enriches our customers’ daily lives. Far more than merely functional, our product features become genuine companions – and that is the thrust [...]
Munich. BMW Motorrad Motorsport and the ROKiT BMW Motorrad WorldSBK Team are looking ahead with confidence to the next round of the FIM Superbike World Championship (WorldSBK) at Donington Park (GBR). The team is expected to field both of its regular riders once again. Both riders have been sidelined by injuries in recent weeks. Following Miguel Oliveira’s (POR) return to the team at Misano, team-mate Danilo Petrucci (ITA) is now also ready to make his comeback. A test aboard the BMW M 1000 RR at Donington Park delivered encouraging results. The team has endured a challenging period. Oliveira sustained [...]
Munich. The fine-dining restaurant THE CLOUD by Käfer at BMW Welt has been awarded with two Michelin stars by the “Michelin Guide”. Just one year after opening, this prestigious accolade celebrates the culinary signature of chef de cuisine Jens Madsen, restaurant manager Mona Röthig, sommelier Luigi Pecchia and the entire team. With its concept of “CULINARY NOMADISM”, THE CLOUD by Käfer brings together international influences, meticulous craftsmanship and an exclusive dining experience under the roof of BMW Welt. “The Michelin Guide” defines a two-star restaurant as “Table excellente, mérite un détour”; in English: “excellent cooking, worth a detour”. [...]
Munich. With the new BMW X5, the BMW Group is systematically extending its holistic approach to sustainability to additional vehicle derivatives. The aim is to further optimise the entire vehicle lifecycle and minimise its carbon footprint – from the supply chain and production, through to the use phase and, ultimately, recycling. Supply chain decarbonisation as key lever Targeted decarbonisation throughout the supply chain is a key lever for reducing CO₂e emissions. The BMW Group is focusing in particular on renewable energy and secondary materials, as well as product and process innovations. Its holistic approach to sustainability is being applied across [...]
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