Although the BMW Group acquired the rights to the ALPINA brand name in early 2022, the previous agreement between the two companies didn’t expire until December 31, 2025. Since the so-called “brand activation” took effect... First published by https://www.bmwblog.com [...]

The BMW M3 turns 40 this year. Four decades of the car that redefined what a sports sedan could be — and in that time, six generations, a handful of body styles, engines ranging from... First published by https://www.bmwblog.com [...]

Although the BMW Group acquired the rights to the ALPINA brand name in early 2022, the previous agreement between the two companies didn’t expire until December 31, 2025. Since the so-called “brand activation” took effect... First published by https://www.bmwblog.com [...]

The BMW M3 turns 40 this year. Four decades of the car that redefined what a sports sedan could be — and in that time, six generations, a handful of body styles, engines ranging from... First published by https://www.bmwblog.com [...]

Munich. The BMW Group is further simplifying public charging of its electric vehicles and setting a new standard for convenience and user-friendliness. Since March 16th, customers in Germany have been able to charge their all-electric BMW or MINI directly at public DC charging points using Plug & Charge - without the need for a prior charging contract. The credit card on file with BMW or MINI is used for this: After logging in with the corresponding customer ID in the vehicle, it automatically authenticates itself at the charging station when plugged in and the charging process starts immediately. An additional [...]

Munich. In line with its sustainability strategy, the BMW Group is once again systematically leveraging product sustainability innovations in the new BMW 7 Series. This is evident, for example, in the use of a new battery cell technology and a higher percentage of secondary material in the wheel rims. These measures represent a targeted further development, applying proven sustainability approaches to another BMW model. Sixth-generation (Gen6) battery cells in the new BMW i7: Measures to reduce CO2e in core component. Essential levers for reducing supply chain CO₂e emissions include increased use of secondary materials and renewable energies, in combination with [...]