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Munich. Title successfully defended. The MINI John Cooper Works Buggy has won the Rally Dakar for the second time in a row following the 2020 win . This time it was record winner Stéphane Peterhansel (FRA) and his co-driver Edouard Boulanger (FRA) who topped the podium after twelve stages through the Saudi Arabian desert. It was Peterhansel’s 14th overall win at the Dakar, and his third for MINI following his wins in 2012 and 2013. MINI now has a total of six overall wins of the famous endurance rally to its name. Carlos Sainz (ESP) and his co-driver Victor Cruz… [...]
Mr Nota, 2020 can’t have been an easy year for your sales and marketing team. How big of a challenge was the coronavirus pandemic? I would certainly agree with that. Last year was marked by huge uncertainty, big differences between markets around the globe and the fact that demand and production were more or less shut down in parallel for several weeks for the first time in history. We responded to the coronavirus pandemic with a lot of agility in our sales management and production, and by adapting our sales channels quickly and systematically. Thanks to this, and despite the… [...]
Digital aftersales upgrades will drive highly profitable optional equipment business Performance marketing for personalised, targeted customer approach Customers to receive individual tailored offerings, with all products and services from single source Retail partners play crucial role at point of sale and in providing service Munich. After achieving an all-time sales high in the fourth quarter of 2020, the BMW Group is optimistic about the current year. The company is realigning its Sales and Marketing division in close collaboration with its retail partners – with the aim of offering the industry's best premium customer experience. “We are optimistic about… [...]
Munich. "Explore the unexpected" is the motto of the eighth edition of the BMW Motorrad International GS Trophy, which will take place in late summer 2022. On 14 January at 3:30 pm (CET) BMW Motorrad announced that the next Int. GS Trophy will take place in Albania - and thus in one of the last still largely untouched off-road paradises in Europe. The participating nations look forward to exciting but also work-intensive times as they organise the qualifying events and select their teams for this unique adventure competition. 22 international teams and, for the first time, 6 international women's teams… [...]
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