BMW is weeks away from introducing the next-generation X3, but it still has time for one final special edition of the G01 generation. Launched in India, the M Sport Shadow Edition is based on the... First published by https://www.bmwblog.com [...]

The new MINI Cooper (F66) debuted about three months ago and is turning out to be an instant hit. Speaking during the BMW Group’s Annual General Meeting yesterday, CEO Oliver Zipse said the F66 is... First published by https://www.bmwblog.com [...]

Munich/Cannes. Glittering movie premieres, stars gracing the red carpet and a high-performance vehicle that looks like nothing else: this is the ##Cannes Film Festival## and yesterday it hosted the world premiere of the ##BMW XM Mystique Allure##. This one-off creation is based on the first high-performance sports car from ##BMW M GmbH## powered by the ##M HYBRID## drive system. Blending progressive luxury with extravagant looks, it is inspired by British supermodel ##Naomi Campbell##, was designed using exclusive materials from the world of haute couture and has a unique soundtrack devised in cooperation with film score composer Hans Zimmer. The BMW [...]

Munich. The BMW Group has announced a change in personnel at the helm of the MINI brand. Effective 1 August 2024, Stefan Richmann will take over management of MINI from Stefanie Wurst, who has held this position since 1 February 2022.    In recent years, Stefanie Wurst has strategically successfully focused the British premium brand MINI on new markets and target groups, and in particular on electric mobility and digitalization. She has also developed the international MINI sales organisation into a sustainable and customer-focused sales model and has played a decisive role in the phased introduction of MINI direct sales in [...]